Say hello
Hi, I'm Alisha.
I create brands that move the numbers, and I am genuinely fun to work with. Twenty-one years in, the short version is this: I love a big idea, I love the people who make it real, and I love the moment a brand finally clicks into place.
I am equal parts brand strategist, team leader, and hands-on maker. I love writing the brief and building the system that lets a team move fast, and I still love getting into the file and making the thing. I lead people the way I would want to be led, which means I manage each person the way they actually need and keep the room upbeat even when the deadline is not.
See the workOff the clock
A few things about me
I am a trained illustrator
Before I ever directed a team, I earned a BFA in Illustration from MassArt in Boston. I can still get in the file and make the thing, not just point at it.
New Englander at heart
That Boston work ethic never left me, no matter how many years the Bay Area tries to mellow me out.
I built my own brand from zero
On the side I created a short term rental business and a course for hosts, and became an Amazon Influencer along the way. I know what building a brand from nothing actually takes, because I did it for mine.
Team culture is not optional
Ask anyone I have led. Taco Tuesdays, paint nights, the works. A team that actually likes each other makes better work, every time.
Serial tea drinker
An alarming amount. At this point it is basically a food group and a personality trait.
Keyed into pop culture
My team's words, not just mine. I love when a brand can be smart and still have a sense of humor.
In their words
Why toot my own horn when someone else can do it for me?
"A strong creative director who is a joy to work with. She handled everything: developing visual brand systems from scratch, penning precise creative briefs, and crafting a creative strategy that increased business. It is also worth noting that Alisha is hilarious, sharp, and keyed into pop culture."
"Amazingly creative, strategic and a great leader. She joined at a critical time and managed a fantastic rebrand and website redesign, transforming the whole look and feel of our brand. She also builds amazing company culture. I would happily work alongside Alisha again."
"I always admired the wealth of ideas Alisha brought to the table. Her capacity and passion for managing full scale campaigns, not just delivery of creative assets, made her an invaluable part of what we were doing. That willingness to bring energy to the team set Alisha apart."
"Alisha developed the visual brand system for Webdam. She wrote creative briefs, collaborated cross-functionally and across multiple time zones, and managed designers. She elevated the marketing team with her skill and experience, and always had a great sense of humor."
"I hired Alisha and she quickly became my right hand person for any and all projects. No matter how small or large, she always delivered quality work, on time. And she is very positive, upbeat, and has a wonderful sense of humor. She would be an asset to any organization."
"She provides clear vision on creative direction and oversees the entire creation process to keep us on brand. Alisha has strong business acumen and brings creative together with marketing results. Well organized, a great people manager, and a real pleasure to work with."
